I’ve said it before that some writers are just natural personalities. They have a gift for getting up in front of a crowd and getting themselves out there. They tout their novels, they sell themselves, and they just somehow seem to instinctively know what to do to make it work.
Some of us are a little more introverted. Now, let’s be fair, I am a pretty outgoing person. I enjoy meeting new people, I have a good time in small social groups, and once I get the first few minutes behind me, I am actually pretty good at speaking to a crowd.
But I have to admit that selling myself is a little more difficult than I thought it would be. I don’t know where to begin. Do I call random bookstores and ask them if they want me to come in and talk about my book? And if so, and if they say yes, what if no one shows up? Do I find groups that might want to hear me? Since my book has a transgendered character, I think I should seek out trans groups, but I am just not sure how to approach them. “Hi, I wrote a really charming and adorable FTM character. Want me to come sell myself at your group?” It’s a little awkward.
My good friend and mentor has given me some ideas and, armed with the list, I have been attacking some of the online resources. Somehow, tempered in that, is the idea that I don’t want to be *too* pushy, too in-your-face with myself. Is that a societal construct? Is that a latent belief that women should be quiet and unassuming? I think that I am a pretty out and proud feminist woman, but maybe there are some lingering doubts that if I am too pushy, then people won’t like me.
I’m not sure. But for whatever reason, I do seem to have trouble marketing myself, despite the fact that I actually adore my novel and I think it is a charming and funny, yet socially important piece on orientation and gender in today’s world. It’s important. And it should be important to more people than just the groups that are already affected by these issues. I would like to see it read by people who *don’t* know anything about transgender or gay issues. I need to market to them as well, and I am not sure how to make that happen.
So, I am calling on you, my wonderful friends to offer some ideas and help me figure out how to make it happen.
2 thoughts on “Marketing”
Hi Beth, I think you should pull out all the stops and go for it. It’s your year!! Make it happen. Do some research and find out more about your specialized target group, then target wherever they go to, shop at, converge at etc. You can do it! Best of luck.
I appreciate you showing up and asking the tough questions about being “too pushy” or too “in-your-face”. It’s honest to ask if your being vulnerable is worth it. I think you answer that with the important subject of transgender and gays. I don’t know how to market a book but I think it’s about living your highest vibration in spite of those concerns…knowing that a larger audience is interested in what you have to say.
As always thanks for sharing!